When you can’t beat ’em, join ’em! Apple is reportedly closing in on a deal that would see ChatGPT features offered on the iPhone in the iOS update.
Apple has made many moves in regard to AI since the generative AI trend took hold of the tech industry. Sure, there have been rumblings about trying to make Siri less terrible with the new tech, but overall, it didn’t seem like Apple was trying to compete with the likes of Microsoft and Google on the new frontier.
Now, though, with a potential deal in sight, Apple users could get all the benefits of the world’s top AI chatbot right on their precious iPhones.
Apple and OpenAI Deal Is Close
According to a report from Bloomberg, the upcoming iOS update could offer some ChatGPT features, with the technology from OpenAI being integrated into the iPhone for everyday users.
Despite the comparative lack of news on AI from Apple over the last few years, this deal represents a big step in the right direction of what is a path towards more AI power in Apple devices.
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Granted, the deal is not confirmed yet, with this report citing people “who asked not to be identified because the situation is private.”
AI in an iPhone
If you’ve ever tried to use Siri in any actual capacity, you understand how important adding ChatGPT technology to the iPhone is. The virtual assistant is a distant competitor to the likes of Google Assistant and Alexa, battling it out for third place with Bixby, the discontinued Samsung virtual assistant that is also getting a revival in the AI era.
In this new iOS, though, you could get a lot more out of AI if the deal goes through, given that ChatGPT is definitely one of – if not the – best AI chatbot available today. Even Google Gemini and Microsoft Copilot are still playing catch-up, according to the average user.
Given that Apple has launched its new iPads with the M4 chip, which is equipped with AI functionality, it’s safe to assume that the next round of iPhones is going to be ready to take on this kind of upgrade.
The AI Wave Is Coming
As is often the case, Apple is not the first company to get an AI-powered chip in its devices. In fact, Samsung launched the Galaxy S23 lineup with the Galaxy AI functionality, representing one of the first smartphones to launch with the technology onboard.
What does that mean for the future functionality of smartphones? With on-device AI chips, smartphones will be able to access ChatGPT-like functionality without having to connect to the internet. This will allow for faster answers and generally improved experience for everything from social media to banking apps.
All that to say, we’re still very much in the early stages of the AI boom, but rest assured, with deals like this going through, technology is going to make a big leap in a short period of time.
